Sales and Ecoerotics, Pt. III: Building Skill as Business Maturation
Note: The following content was first delivered as an asynchronous audio teaching in the first iteration of The Vision Society, recorded and delivered by Daje Aloh. Enjoy.
This is part three of a three-part series on Sales and Ecoerotics, an Entrepreneurial Philosophy series for reframing our thinking about how we approach sales. In this audio we review concepts shared in parts one and two and explore Skillbuilding with Sales as a part of healthy entrepreneurial and business maturation.
“Even among ecologists and environmental activists, there’s a tacit sense that we’d better not let our awareness come too close to our creaturely sensations, that we’d best keep our arguments girded with statistics and our thoughts buttressed with abstractions, lest we succumb to an overwhelming grief—a heartache born of our organism’s instinctive empathy with the living land and its cascading losses. Lest we be bowled over and broken by our dismay at the relentless devastation of the biosphere.” — David Abrams, Becoming Animal
Growing Your Skill in Sales
Sales is one of the most uncomfortable parts of business for many soul-led founders. The discomfort doesn’t come from a lack of passion or clarity—it often comes from how most of us have been taught to sell: with urgency, pressure, and manipulation. For those building spirit-led businesses, that approach feels disconnected from the actual purpose of the work.
But sales doesn’t have to be about convincing. It can be about care. When approached with integrity, sales becomes a way to participate in an ecosystem of mutual support. You offer something of value, and in exchange, your work is resourced. This post outlines a grounded approach to sales that emphasizes clarity, reciprocity, and practice.
Start with Why
Before you think about your offer or your pricing, pause. Get clear on why you’re selling.
What are you offering, and why does it matter?
Who is it for, and how does it support them?
How does this offering contribute to the larger ecosystem you’re part of?
Answering these questions builds a foundation of clarity. When you sell from a place of purpose, you reduce the pressure to prove your value. You're not trying to get approval. You’re making a clear contribution.
Sales Is a Practice, Not a Personality Trait
A common misconception is that some people are “good at sales” and others aren’t. But sales is not a fixed trait—it’s a skill that can be practiced and strengthened over time.
The best way to start is to create opportunities to offer what you have. Do this in smaller, more comfortable settings where you can stay present—whether that’s through direct conversation, a live workshop, a social post, or an email.
What matters most is repetition. Every time you make your work visible, you learn more about your nervous system, your voice, your clarity, and your capacity to be in exchange. There’s no need to be perfect. The goal is to stay in the process.
Expect and Normalize Tension
Sales brings up real emotional responses, especially for those building relational businesses.
It’s common to feel:
Fear of rejection
Doubts about whether your offer is good enough
Worry about being too much, or not enough
Guilt or discomfort around charging money
These tensions don’t mean you’re doing it wrong. They are part of the process. Sales is relational, it requires visibility, vulnerability, and asking to be met. These are naturally high-stakes experiences for the nervous system and our job is not to judge that but to continue to anchor the body inside of a reality of radical, inherent, irrevocable belonging.
What helps is naming the tension, understanding where it comes from, and staying with it without shutting down. The more you do this, the more neutral you become about whether someone says yes or no, and that neutrality builds trust.
Sales as a Reciprocal Exchange
Sales works best when both people in the exchange benefit. If you’re only focused on getting a sale, people can feel that. If you’re only focused on being liked, people can feel that too.
Instead, ask yourself:
How does this offer genuinely support someone else’s needs?
How does their participation support your ability to continue doing your work?
When both sides of the exchange are clear, the energy around the sale is clean. You’re not trying to manipulate outcomes, you’re offering a clear solution or experience and allowing the other person to respond from a place of agency.
Build a Repeatable Process
Once you’re clear on your offering and why it matters, it helps to build a basic structure for how people move through the sales process with you. This process doesn’t need to be complicated, but it should be intentional.
Here are four core components:
Invitation
Make the invitation to work with you visible and understandable. Where are you inviting people into your ecosystem—through your website, social media, conversations, or community events?Clarity
Communicate what your offering is, who it’s for, what it helps with, and how it works. Use plain language. Avoid jargon. Help people understand the real outcome of saying yes.Exchange
Make it easy for people to move forward. Do you have a clear way for them to pay, book, or contact you with questions? Is there a system in place that makes their next step obvious?Completion + Gratitude
Once someone says yes, acknowledge the exchange. Thank them. Let them know what’s next. This closes the loop and leaves the door open for continued relationship and future engagement.
Reflect and Adjust
After each sales interaction, take time to review:
What felt easeful?
What felt unclear or uncomfortable?
Did you over-explain, under-share, or freeze?
What helped you feel grounded?
Reflection allows you to adapt without abandoning yourself. Over time, you begin to recognize your patterns and build the resilience to stay in the process. You learn to adjust your language, your timing, and your communication without compromising your values.
Sales as a Marker of Maturity
When you start to see sales as a skill—and as a developmental process—it becomes easier to approach it without fear or shame. Sales becomes one way to understand how truly valuable and resonant your offer is to your ecosystem, how clear your message is, and how ready you are to be resourced in your work.
You’re not selling to prove anything. You’re sharing a well-developed offering with people who are ready to receive it. And when you do that consistently, sales becomes less stressful and more natural.
You’re not just selling to make money. You’re learning how to move energy, tend to relationship, and grow your presence in the world.
If you’ve followed this series through all three parts, you now have a full arc:
In Part 1, we explored sales through a lens of embodied belonging.
In Part 2, we reframed sales as a relational and ecological exchange process.
In Part 3, we focused on building your actual skill and capacity to make sales with clarity and care.
This process doesn’t need to be rushed. Sales skill matures over time through practice, reflection, and a willingness to keep showing up.
If you're ready to deepen this work, we support visionaries in creating offers, clarifying value, and developing clear and spirit-led sales rhythms that actually feel sustainable. You can explore upcoming programs or book a session here.
