Crossing Thresholds of Visibility, Revenue and Impact, Pt. I: Expanding with the Archetypes
Note: The following content was first delivered as an asynchronous audio teaching in the first iteration of The Vision Society, recorded and delivered by Daje Aloh. Enjoy.
Thresholds are an inevitable part of every human being’s journey, in life, the creative process, and in business. No one is exempt from the experience of crossing them, whether in personal growth, entrepreneurship, social media, marketing, or creating offerings that truly resonate with others.
Some of the most significant thresholds arise when we recognize the need to refine something, face a fear we’d rather avoid, or step into an experience we don’t quite feel ready for.
These moments stretch us beyond our perceived limits, asking us to meet parts of ourselves we may have never encountered before. They invite us to step into new terrain.
In our offerings in Storywork Studio, we explore these thresholds through the lens of the Visionary Archetypes. Each archetype carries a threshold that must be crossed to evolve into the next stage of their visionary capacity:
The Dreamer stepping into The Risk-Taker must release the fantasy that business can remain solely in the realm of ideas. They must reconcile with the reality that money is the primary currency of exchange and that visibility, whether through social media or simple conversations, matters. They must begin engaging with the material world in a real way.
The Risk-Taker, after saying yes to action, reaches a point where sheer effort is no longer enough. To move forward, they must learn to build systems, work with structure, and develop sustainable ways to scale their impact so that their income is a reciprocal exchange for their labor and their revenue can really hold that, their bottomline, support of other team members and more.
The Magician, having refined their craft and clarified their vision, must now make that transformation visible. The work they’ve internalized must take shape in the world in more clear ways as they move toward a professionalization of their offerings—polishing, refining, and clarifying their positioning.
The Weaver, holding a fully realized vision, comes to a crucial realization: they cannot carry it alone. They must allow themselves to be seen in new ways, to invite others into the vision, and to trust in collective support. And despite all they have built, they must also become beginners again, returning to the soul of their work with fresh eyes.
Each threshold is an initiation into greater visibility. To be seen in new ways, to see your work in new ways, and to reveal yourself in ways you’ve never allowed before—this is the real work of expansion. These moments build our capacity to step into the world with the fullness of our vision.
