Crossing Thresholds of Visibility, Revenue, and Impact, Pt. II: Three Business Thresholds Every Entrepreneur Must Cross
Note: The following content was first delivered as an asynchronous audio teaching in the first iteration of The Vision Society, recorded and delivered by Daje Aloh. Enjoy.
Every entrepreneur, at every stage of their journey, must cross three fundamental thresholds:
The Threshold of Visibility
The Threshold of Revenue
The Threshold of Impact
Each of these thresholds requires a deep internal shift—a willingness to step into a new level of expression, exchange, and responsibility.
1. The Threshold of Visibility
The threshold of visibility is about allowing ourselves to be seen living a new story—bringing our vision into form and embodying the work we feel called to do.
For many, this is the hardest threshold to cross. The fear of being perceived in a new way—especially by familiar faces, like old friends from high school or people in our hometowns—can be paralyzing. This fear alone keeps many entrepreneurs stuck at the starting line, hesitant to step fully into their work.
But once we cross the threshold of visibility, we become unstoppable. The moment we stop hiding and start showing up as the person we are becoming, the doors to everything else begin to open.
2. The Threshold of Revenue
Revenue is simply a symbol of a working exchange. When we cross the visibility threshold, we start communicating our vision clearly enough that people can recognize its value. Revenue follows clarity and connection—when people understand what we offer and feel its resonance, they say: Yes. I want that. Sign me up.
At every stage of business, revenue growth comes from crossing this threshold again and again. It’s not just about making money—it’s about affirming that the work we are offering has real value. Each new stage of revenue requires us to refine our message, clarify our offers, and ensure that our work is positioned for meaningful exchange.
3. The Threshold of Impact
Once an exchange is created, impact begins. This is where our work starts changing people’s lives—but crossing this threshold can also bring unexpected resistance.
Sometimes, we hesitate to expand our visibility because deep down, we’re afraid of the level of impact we are capable of creating. The realization that our writing, podcast, or program has the power to shift someone’s life can be overwhelming. It’s not just about being seen anymore—it’s about holding the responsibility of transformation.
At the threshold of impact, we face profound identity shifts—also known as ego deaths. We must shed old layers of self-protection that keep us playing small and allow ourselves to step into a greater field of resonance—a greater field of influence.
Every Archetype Must Cross These Thresholds
Every visionary archetype—Dreamer, Risk-Taker, Magician, and Weaver—must face and cross these thresholds to expand into the next stage of their evolution.
Each time we reach a new level in our work, these thresholds reappear, calling us forward into greater visibility, revenue, and impact.
This journey is not just about strategy—it’s about who we are becoming as we step into the fullness of our vision.
This course will support you in crossing these thresholds with clarity, confidence, and grace.
