The four cornerstones of regenerative marketing are voice, value proposition, research, and niche from a living systems point of view. Cornerstones are not the most “fun” part of marketing, but they are the bricks that hold the house together in a rapidly changing market. When you’re feeling unsure, confused, wordless, and like you don’t have anything to offer or say in your community, use these cornerstones to structure your listening and discern what wants to happen next.