Having a beautiful brand and clever words won’t suffice it anymore. Psychologically, these things used to communicate a level of credibility and trustworthiness that guarunteed instant sales, but now what feels true is that radical clarity will do. In this module, we’ll explore what it looks like to put resonance first and to speak specifically to the people we’re here to serve. We’ll also discuss how a regenerative paradigm of marketing can support us in non-coercive marketing tactics and storytelling without compromising sales and successful proposals — the bread and butter of a functioning service-based operation.