And after I’ve spent 45 minutes walking around the tiny shop, reading every label, I find myself splurging on coriander face oils, 16.9 oz vials of $47 handsoap, and parfum. Aesop has built a world so coherent, so sensorially rich, so carefully tended that you want to bring a piece of that world home with you.

This is what I call The Aesop Effect. It’s what happens when a brand isn’t trying to sell you a single product or optimize your benefits or solve your problems. It’s what happens when the brand itself is a world that you love seeing yourself inside of.

There's a particular flavor of exhaustion that comes from living in instant-ramen-business-coach culture.

Breakneck everything.
Launch in 30 days.
Scale to six figures by next quarter.

You don't need qualifications—just confidence and a Canva template. Every client is just you five years ago. Follow this exact framework (generated by ChatGPT, refined by no one) and you'll have a thriving business by Tuesday.

There's a fear that lives in the bones of wild-hearted entrepreneurs, healers, and creative practitioners that says: If I get too strategic, I'll lose the magic. If I plan too much, I'll kill the spirit. If I focus on structure, I'll betray the soul of my work.

But here's the truth: You don't have to choose.

Strategy doesn't kill soul. Strategy without soul kills soul. And soul without strategy remains un-manifested, unshared, invisible to the people who need it most.

You don't have to play the social media game the way everyone else is playing it.

You don't have to chase virality. You don't have to exhaust yourself creating content that feeds the algorithm instead of your business. You don't have to hope that Instagram will finally take you seriously.

You can quiet-quit. You can do the bare minimum and have the most impact. You can focus on your mission, your people, and your business can still thrive—maybe even more so.

TLC means Traffic, Leads, and Customers. I learned this framework from James Wedmore, and it's one of the most clarifying models for understanding why your business feels so dependent on social media.

Why? Because without traffic, you cannot generate leads. Without leads, you cannot create customers. Without customers, you don't have a business.

Visionary Praxis is the practice of bringing vision into form. It's the bridge between what you see as possible and what you're actually able to build and sustain in the world.

The 6 Phases guide you through this process developmentally. Each phase builds on the last, taking you from the core essence of your work (your Medicine) all the way to the systems that keep your business moving forward (your Momentum).

Digital economies don't have to be extractive. They can be regenerative.

When we build from the foundation of Ecological Digitalism—when we create coherent relationships between our digital, physical, and spiritual lives—new possibilities emerge.

What does it look like to build online in a way that actually honors life?

And not just our individual lives, but the animate, relational, interdependent nature of existence itself. What would it mean to create digital economies that function more like marketplace ecosystems rather than crazed bazaars? That value regeneration over extraction? That measure success by depth of connection rather than scale of reach?

Ecological Digitalism is a philosophy and practice of bringing three dimensions of existence into coherent relationship: digitality, physicality, and animism.

Most of us have been conditioned to see these as separate—or worse, hierarchical. Physical life is "real." Digital life is "virtual" (meaning not quite real). Spiritual life is somewhere off to the side, reserved for meditation cushions and ceremony spaces.

But the truth is simpler and more integrated: Your digital life impacts your physical and spiritual (soul-animate) life. And your physical and spiritual life enriches your digital life.

Ecological Digitalism is a philosophy and practice of bringing three dimensions of existence into coherent relationship: digitality, physicality, and animism.

Most of us have been conditioned to see these as separate—or worse, hierarchical. Physical life is "real." Digital life is "virtual" (meaning not quite real). Spiritual life is somewhere off to the side, reserved for meditation cushions and ceremony spaces.

So what does it mean to rewrite your internet philosophy in this moment?

It means acknowledging that opting out completely isn't really an option anymore, not if you want to build an online business and if you’re saying “yes” participate in the systems that structure modern life and work (banking, cell phones, paying your rent, civic amenities). But it also means claiming your agency within this reality. You get to decide how you engage, where you draw boundaries, and what your values are as you navigate this landscape.

Instagram is no longer the community-building tool it once was. It has become a crazed bazaar where your consent has been systematically violated on multiple levels.

The algorithm force-feeds you content you never asked for. You follow 200 accounts of practitioners, artists, and friends and yet, the platform shows you content from 2,000 accounts you've never heard of, prioritizing what keeps you scrolling and not what nourishes you, not what you chose to see. Your feed is no longer yours. You've lost agency over what you consume.

You can have all the traffic sources in the world. You can have the most incredible lead generator. You can have a customer journey mapped out perfectly.

But if you don't know what world you're building, if you haven't clarified the medicine you bring, if you can't articulate the transformation you offer—you're still going to feel lost. You're still going to feel like you're performing. You're still going to feel like something essential is missing.

The problem isn't that you can't leave Instagram. The problem is trying to leave without building the infrastructure first. In this post, we’re breaking down the TLC framework—Traffic, Leads, Customers—the essential infrastructure you need before you can responsibly phase out of Instagram.

If you're an entrepreneur who's exhausted from chasing viral trends, optimizing every post, and pouring your heart into content that disappears into the void—you are not alone. There's a growing movement of service-based business owners who are choosing a different path: quiet-quitting social media.

This Full Moon in Aries asks you to examine where control has become a prison—where you've been micromanaging outcomes, performing competence, and exhausting yourself trying to force things into place. Learn to release the grip, trust the natural intelligence of your life, and discover what becomes possible when you stop trying to control everything.

Stop performing a persona and start living from your center. A complete lunar guide to Libra season 2025, tracking four Moon phases through themes of control, values, and reciprocity—with horoscopes for all rising signs.

The Lunar Rites are tangible invitations for meeting yourself at the Moon's psychic thresholds—when the subconscious is most ready to release expired stories or create new ones. Learn how to work with New and Full Moons as embodied technology for navigating change, seeding intentions, and becoming a conscious co-creator of your life's unfolding.