Your ideal customer is not an avatar or an archetype, but a living being with unique experiences, desires, and nuanced attributes that make them more ideal to work with than just people who have a problem you can solve and enough money to pay for it. Designing your offerings for these kinds of relationships will support you in working in ways that are ultimately reciprocal, regenerative, and restorative to your resources, enabling you to serve more people over time.

This training is specific to service-based entrepreneurs who are serving clients in a one-to-one, group format, or offering info products online. This training utilizes the base-structure and narrative arc introduced inside of the Subtle Sales training.

One of the biggest challenges of offering development is the issue of Risk. It takes risk to build an offering, develop assets, draft copy, and market it to your audience and face the potential that the offering may not land with your audience. It’s painful. Frustrating. And if you engaging this level of risk enough times, it can make you feel resistant to trying it again.

The power of story goes beyond the intrigue of sharing cute anecdotes or telling tales. Stories are what code culture. Stories shape the way we breathe, think, feel, love, and relate. And when those stories are deeply embedded within our bodies on a somatic level, they become the myths, (the constructs) that shape our politics, our education, the structure of our systems, and, in turn, the realities we live.

As we enter into Uranus in Gemini, we have to start thinking about how we want to orient to technology in new ways. Already, the gap between tech and flesh is closing rapidly. For those build digital infrastructure, how do we build in ways that continue to honor our values in a changing world? This brief listicle is a simple way to get started with building anti-fragility into your digital ecosystems so that you’re aren’t left in a victimized and vulnerable state as things change.

If you've ever felt like the dominant business paradigm wasn't built for the way you want to build—this is for you. The Visionary Archetypes are a four-directional, seasons-based framework for tracking where your vision is in its own life cycle, and what each threshold is asking of you.

I believe eclipses aren’t isolated events that happen to us.

Rather, they’re energetic, ouroboric fields containing a theatre of archetypal forces that reveal hidden material. They offer us swells of data meant to reveal truth. Eclipses are neither good nor bad. They are inflection points of sensation and data.

Most of us have been taught to engage with eclipses as big, dramatic, solitary moments on the calendar that we brace for, survive, and then move on from. And this framing robs us of the threshold medicine that is available during eclipse season

I got “Worldbuilding” from black womanist philosophy, my grandfather, long afternoons watching 1950's Doctor Who and 1950's Lost in Space, undergrad creative writing school, the cracked spines of my Anne Shirley collection, V.C. Andrews, and my afro-cuban Classicist professor who bridged the gap between latin conjugations, my love for sci-fi, and West African indigenous ecological wisdom.

Every Capricorn you know has a secret craving to be deeply deeply held and known. To become prodigal, to return, and be met by the affirming gaze and pride of the paternal.

With the New Moon in Capricorn conjunct Venus and Pluto in Aquarius, and Mars and Mercury in Capricorn, not only are we experiencing the impact of a world without patrimony and rites of integration / incorporation, but we feel that need within ourselves.

The need to be seen. To be contacted. To be affirmed. To be congealed. To be known and named.

What does it mean to build a business from the level of the soul? In this episode, we break down the term "mythopoetic entrepreneurship"—exploring what it means to embark upon creating new stories, new myths, and new constructs on Earth.

Mythopoiesis comes from two Greek words: mythos (story) and poiesis (creation of something new). When we bring these together with entrepreneurship, we're talking about people who are creating not just businesses, but new cultural stories and codes that we live by—and doing so from deep connection with soul.

Join Daje Aloh for a solo episode exploring the Full Moon in Taurus happening November 5th in Human Design Gate 2, the Gate of Receptivity. After an intense eclipse season and challenging transits, this moon offers a warm reprieve, inviting us to slow down and receive through the body.

Gate 2, emerging from the G Center, embodies the pure yin principle and the structural foundation that chooses and incubates new life. This moon asks: What vision are you being called to become pregnant with? What are you ready to release to make space for something new?

Through grounding into Earth's field and visualizing protective white rose light, we'll create a breathable boundary between your energy body and the world around you that allows authentic connection while honoring your truth. This meditation is especially supportive for creatives and sensitive souls who feel deeply affected by others' energies and need to distinguish what's truly theirs from what belongs to someone else.

And after I’ve spent 45 minutes walking around the tiny shop, reading every label, I find myself splurging on coriander face oils, 16.9 oz vials of $47 handsoap, and parfum. Aesop has built a world so coherent, so sensorially rich, so carefully tended that you want to bring a piece of that world home with you.

This is what I call The Aesop Effect. It’s what happens when a brand isn’t trying to sell you a single product or optimize your benefits or solve your problems. It’s what happens when the brand itself is a world that you love seeing yourself inside of.

There's a particular flavor of exhaustion that comes from living in instant-ramen-business-coach culture.

Breakneck everything.
Launch in 30 days.
Scale to six figures by next quarter.

You don't need qualifications—just confidence and a Canva template. Every client is just you five years ago. Follow this exact framework (generated by ChatGPT, refined by no one) and you'll have a thriving business by Tuesday.

There's a fear that lives in the bones of wild-hearted entrepreneurs, healers, and creative practitioners that says: If I get too strategic, I'll lose the magic. If I plan too much, I'll kill the spirit. If I focus on structure, I'll betray the soul of my work.

But here's the truth: You don't have to choose.

Strategy doesn't kill soul. Strategy without soul kills soul. And soul without strategy remains un-manifested, unshared, invisible to the people who need it most.

You don't have to play the social media game the way everyone else is playing it.

You don't have to chase virality. You don't have to exhaust yourself creating content that feeds the algorithm instead of your business. You don't have to hope that Instagram will finally take you seriously.

You can quiet-quit. You can do the bare minimum and have the most impact. You can focus on your mission, your people, and your business can still thrive—maybe even more so.

TLC means Traffic, Leads, and Customers. I learned this framework from James Wedmore, and it's one of the most clarifying models for understanding why your business feels so dependent on social media.

Why? Because without traffic, you cannot generate leads. Without leads, you cannot create customers. Without customers, you don't have a business.

Visionary Praxis is the practice of bringing vision into form. It's the bridge between what you see as possible and what you're actually able to build and sustain in the world.

The 6 Phases guide you through this process developmentally. Each phase builds on the last, taking you from the core essence of your work (your Medicine) all the way to the systems that keep your business moving forward (your Momentum).