The Visionary Praxis Framework
You have medicine to bring to this world. A vision that's been calling to you. Work that feels essential—not just to you, but to the people you're meant to serve.
But somewhere between the vision and the execution, things get murky. You don't know how to structure your offering. Or you have an offering but can't figure out how to talk about it without diluting its essence. Or you're stuck in the hustle—always posting, always performing, never quite feeling like your business has solid ground beneath it.
This is where most healers, ceremonialists, guides, and creative practitioners get stuck. Not because they lack vision or commitment, but because they're missing a framework—a developmental process that takes you from the medicine you carry to the momentum that sustains your business.
This is what the 6 Phases of Visionary Praxis offer: a clear, structured path from vision to viable business.
What Is Visionary Praxis?
Visionary Praxis is the practice of bringing vision into form. It's the bridge between what you see as possible and what you're actually able to build and sustain in the world.
The word "praxis" means theory in action—not just ideas, but ideas embodied. Ideas made real through practice. And for those of us building businesses rooted in transformation, healing, and cultural change, we need frameworks that honor both the depth of our vision and the practical reality of running a sustainable business.
The 6 Phases guide you through this process developmentally. Each phase builds on the last, taking you from the core essence of your work (your Medicine) all the way to the systems that keep your business moving forward (your Momentum).
This isn't about following a template or copying someone else's model. It's about discovering the unique structure that your work requires—and building it with coherence, intention, and sustainability.
The 6 Phases of visionary praxis
Phase 1: Medicine What is your medicine?
This is your core offering—the essence of what you and only you are uniquely positioned to bring into the world. It's the soul-level purpose behind your work. Not what you do, but what your work offers, heals, and reveals.
In this phase, you clarify your value proposition, define the deep need your work responds to, and get clear on who your medicine is truly for (and who it's not for).
For Dreamers (those at the very beginning who say "I want to help people but I don't know how to structure that into an offering"), this phase is where you discover what you're actually here to do. You stop second-guessing and start seeing your medicine clearly.
For Risk Takers (those who have an offering but struggle to talk about it or generate consistent revenue), this phase helps you return to the essence—so you can strip away everything that's cluttering your message and reconnect to what's actually transformational about your work.
Phase 2: Modality How will you offer your medicine?
Your medicine is not your modality. Your modality is the vehicle for the transformation people experience when you show up and serve.
In this phase, you choose right-fit delivery formats (1:1, group, digital product, creative container), map your scope (what you do and what you don't do), and develop the policies and boundaries that allow you to hold and transmit your work without depleting yourself.
This is where you learn to talk about what you do in plain language—in a way that feels true to you and makes sense to the right people, whether you're on a podcast, writing a bio, or creating a sales page.
Phase 3: Methodology What is the process behind your work?
This is your theory of change. The step-by-step journey you guide people through. The transformational arc that moves them from where they are to where they want to be.
Most practitioners intuitively know this process—they live it with every client. But they've never articulated it clearly enough to teach it, sell it, or scale it.
In this phase, you outline your methodology, create a simple framework for how your work moves people from A to B, and map the client or student journey so you can begin offering your work with more confidence, clarity, and structure.
Phase 4: Model What is the structure of your business?
This is where vision meets viability. You design your offer ecosystem—what you're selling, how long it runs, how much it costs, and how all the pieces fit together.
You structure your pricing and revenue strategy. You clarify the backbone of your business model in a way that aligns with your season of growth, supports your resource needs, and protects your peace.
This is also where you test and build. You don't have to have it all figured out perfectly. You start with what makes sense now and refine as you go.
Phase 5: Message How do you communicate your vision?
Your message is what happens when you combine medicine and methodology. It's how you speak to your audience, how you share the essence of your work, and how you connect with the people you serve.
In this phase, you learn to understand your audience's language and needs. You write clear, soul-aligned messaging that lands without performance or dilution. You conduct light-touch market research to sharpen your positioning.
And you practice talking about your work online or in conversation without waiting for it to be "perfect." You learn to focus on creating messaging that is alive—that resonates with your people and supports them to make clear buying decisions.
Phase 6: Momentum How do you keep your vision moving forward?
Momentum is the energy and systems that propel your vision. It's about creating sustainable visibility and marketing practices that keep your work moving forward without burnout.
In this phase, you build the TLC infrastructure (Traffic, Leads, Customers) we explored earlier in this series. You map your conversion pathway—how people find you, engage with your world, and eventually say yes to working with you.
You anchor a 6–12 month vision for growth and develop the systems that hold your business with care. This is where you learn to practice Ecological Digitalism—to build momentum that's rooted in your body and the earth, not dependent on algorithmic approval or constant visibility.
What Makes the Worldbuilding School Different
Most business programs give you information and send you home to implement it alone. You get worksheets, modules, maybe some Q&A calls. But the actual work of building—that happens in isolation, on your own time, when you're already exhausted.
In Worldbuilding School, we do 80% of the work together in class.
That means during our six weekly sessions (3 hours each), we're not just talking about the concepts. We're doing the needle-moving work—live, together, with support. You're clarifying your medicine. Mapping your methodology. Structuring your offers. Crafting your message. Building your momentum plan.
You're hand-held through the process. You have a cohort of like-hearted, ensouled practitioners building alongside you.
You're not alone in the uncertainty.
And you leave the six weeks with:
Clarity on what you offer and who it's for
A way to talk about your work that feels true and lands with the right people
A transformational process you can teach or guide
A clear map of your offers and business model
Messaging that's rooted, alive, and repeatable
A plan for what's next—how to build visibility and momentum over the next 3-6 months
This Is for Dreamers and Risk Takers
Whether you're at the very beginning (the Dreamer stage) or you've been building but feel stuck (the Risk Taker stage), the 6 Phases meet you where you are.
If you're a Dreamer who says, "I know I want to help people but I don't know how to structure that into an offering"—this framework gives you the clarity and structure to move from vision to viable offering.
If you're a Risk Taker who says, "I have an offering but I don't always know how to talk about it or generate consistent revenue"—this framework helps you refine what you've built, clarify your message, and create the infrastructure that makes your business sustainable.
Building New Digital Economies Together
Everything we've explored on this blog—Ecological Digitalism, new digital economies, quiet quitting social media, worldbuilding instead of personal branding—all of it comes together in this framework.
The 6 Phases of Visionary Praxis aren't just about building a business. They're about building a world—a meta-world within the digital landscape that you can tend from a place of rootedness, coherence, and sustainability.
When you join Worldbuilding School, you're not just getting a framework. You're joining a community of practitioners who are building differently. Who are asking the same questions you are. Who are committed to creating businesses that honor life rather than extract from it.
We're building the new digital economies together. One world at a time.
