There's a fear that lives in the bones of wild-hearted entrepreneurs, healers, and creative practitioners that says: If I get too strategic, I'll lose the magic. If I plan too much, I'll kill the spirit. If I focus on structure, I'll betray the soul of my work.

But here's the truth: You don't have to choose.

Strategy doesn't kill soul. Strategy without soul kills soul. And soul without strategy remains un-manifested, unshared, invisible to the people who need it most.

You don't have to play the social media game the way everyone else is playing it.

You don't have to chase virality. You don't have to exhaust yourself creating content that feeds the algorithm instead of your business. You don't have to hope that Instagram will finally take you seriously.

You can quiet-quit. You can do the bare minimum and have the most impact. You can focus on your mission, your people, and your business can still thrive—maybe even more so.

TLC means Traffic, Leads, and Customers. I learned this framework from James Wedmore, and it's one of the most clarifying models for understanding why your business feels so dependent on social media.

Why? Because without traffic, you cannot generate leads. Without leads, you cannot create customers. Without customers, you don't have a business.

Visionary Praxis is the practice of bringing vision into form. It's the bridge between what you see as possible and what you're actually able to build and sustain in the world.

The 6 Phases guide you through this process developmentally. Each phase builds on the last, taking you from the core essence of your work (your Medicine) all the way to the systems that keep your business moving forward (your Momentum).